smart – Mobile test drive centre for the e-bike

Über dieses Projekt

2013 saw a rise in interest in e-bikes, but few had ever seen one, let alone ridden one.

That’s why we were commissioned to design a mobile test drive centre for the smart e-bike. Our solution was a PLUG & PLAY container module for individual use, which stands out thanks to its flexible and efficient logistics.


The so-called smart brand kit gave visitors the opportunity to try out the e-bike on site or to test it on the e-bike simulator. The integration of multi-touch technology also turned the mobile test drive centre into a multimedia information tool: customers could find out all they needed to know about the e-bike and how it came about.




Brandspace, Exhibitions, Roadshow
E-Bike, E-mobility, IAA